Are album download cards stupid? I say "yes."
I've noticed these little cards before but never really thought about them until this weekend. I was at Best Buy, scanning the CD racks, looking for something good when I noticed more and more download cards betwixt the physical CDs. Some of the download cards were for albums - others were for compilations. You know, there was one called "Mullets Rock!" and I rolled my eyes. It was, naturally, all Glam bands. This download card was sort of at the end of the rock section, near the greatest hits area. If I remember right, it featured 20 songs for ten bucks - so half of what it would cost to download each song separately on iTunes. In that instance, then, I guess I understand the draw of the card...but for a regular album you can just buy and rip to iTunes...what is the point?
Say Slipknot release a new album. You're pumped and you want it the day it comes out. You can go to the store and get the physical disc and listen on the way home *then* rip to iTunes...or you can buy the download card, go home, get online, put in the access code, download the album, *then* listen.
I dunno. I'm sure these download cards are just another way the music industry is trying to stay viable, but I think it's probably too little, too late.
What do you think?