As if Aerosmith-themed scratch off lotto tickets are not lame enough...the commercial pimping them is even worse. Good Glam, a bizarre version of Steven Tyler singing "Dream On" while a fish swims in a tank, jumps out and drives a car to the nearest lotto seller? WTF?
Bands will lend their precious brand to anything these days. You know, some things really do go with rock: beer, musical instruments, ripped jeans. Hell, even condoms. But lotto tickets? And KISS with their Mr. Potato head dolls and Motley Crue songs featured in movie trailers at films geared toward kids and on and on and on. To a point, I really support all of this because it broadens the fan base for the bands we love. Still, I do think there's a point at which something becomes so diluted, it's no longer special.
When I was a teenager, I stopped dead in my tracks any time I saw any member of Aerosmith on TV. If there was a review or feature in a newspaper or magazine, I got so excited. So much over exposure from endorsements has sort of diluted my excitement.
I dunno. Maybe I'm just embarrassed Aerosmith allowed their image and logo to be used on Rhode Island scratch-offs. Here's that lame ass commercial I mentioned: