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Slash Releases Apps, Promises New Music Experience

Posted on Thursday, July 26, 2012 at 12:02AM by Registered CommenterAllyson B. Crawford | Comments7 Comments

Slash has some new apps that he says will change the way we experience music. Here's the deets:

We’ve moved into the digital music era, but multimedia albums have neglected to make the transition into this new era as easily as singles. Technology has evolved to create opportunities never before possible, such as interacting with artists in a live setting. Ideas move fast, and it makes sense an artist would be at the heart of new, innovative and forward-thinking ideas that resonate. Grammy-winning, iconic guitarist and Rock and Roll Hall of Fame inductee SLASH has introduced two new music apps which celebrate a return to the full-length album, allowing fans to access his signature sound and push the boundaries of how music is released.

SLASH’s new album APOCALYPTIC LOVE moves into the interactive age and is now available as a multimedia app for users of Apple’s iPhone, iPad and iPod devices. SLASH has partnered with MATIvision to bring fans the SLASH360 app. The SLASH360 brings you into the studio with SLASH and his bandmates Myles Kennedy and The Conspirators Brent Fitz (drums) and Todd Kerns (bass). “We recorded this album live, as we played it,” explains SLASH. “The app captures the energy of the band in the best way and MATIvision allows fans to experience the album just as if they were in the room with us.” MATIvision is the world’s first multi-camera 360-degree interactive music application. The SLASH360 app allows fans to follow every moment of the band performing APOCALYPTIC LOVE in its entirety through the eyes of six 360-degree spherical, panoramic cameras. SLASH360 is a music first. Never before have fans been able to control their experience while listening to the album at the same time. SLASH and MATIvision have taken the information that used to be limited to a CD booklet and turned it into a unique fan experience.

There are two versions of the SLASH360 app. The introductory version includes the #1 Active Rock hit “You’re A Lie” with lyrics and extras ($.99). Click to experience. A second, full version includes the entire album performance of APOCALYPTIC LOVE, photos, lyrics and other extras ($4.99).

For the more musically inclined fan, SLASH partnered with IK Multimedia to develop AmpliTube Slash edition which allows fans to play, practice and record with SLASH’s signature pedals and amplifiers on the iPhone, iPod touch, iPad and Mac/PC. Users can rock in a fully integrated multi-track recording studio with SLASH’s legendary Marshall amplifiers and his signature guitar pedals as well as a comprehensive collection of SLASH’s guitar tone settings. “Myles and I wrote APOCALYPTIC LOVE entirely on tour,” explains SLASH. “When we weren’t performing we were traveling so by using my iPhone with AmpliTube and iRig I was able to capture the ideas swimming in my head at 4AM.” “I’ll do some tweaks on the Marshall’s, but there are different effects available including distortion, chorus, auto wah and more.” SLASH worked closely with IK Multimedia to make sure AmpliTube Slash faithfully reproduced his unmistakable sounds and tones. The apps are now available for iPhone, iPod Touch, iPad ($9.99) and inside the new AmpliTube 2.5 for iOS with the inclusion of SLASH’s full deck of signature gear in the cutting edge AmpliTube Custom Shop desktop/laptop app and plug-in for Mac/PC ($79.99). For all possible options, visit: www.amplitube.com/slash.


Reader Comments (7)

Holy cow! That sounds awesome. I hope this is the shape of things to come for other artists as well. Very cool. Love cool apps for my iPad.
July 26, 2012 | Unregistered CommenterRita
Groundbreaking. As Rita says, it would be awesome to see other bands follow suit. Imagine less boring acts like Ratt, Crüe, Kiss or Aerosmith doing this!
July 26, 2012 | Unregistered CommenterMetalboy!
I have a question for the board :)

When you view concerts on tv, pc, whatever... does it make you want to go to the concert more or less ? I find myself going both ways on this (no pun intended)

Ipod to drive to work song of the morning ~ Badlands by Metal Church (glam enough for ya ?)

http://www.youtube.com/watch?v=KIE0zvLzp7Y
July 26, 2012 | Unregistered CommenterGNR
Loved the album, but the app is really cool. Between this and the George Harrison app, we are seeing some really amazing new ways to enjoy music. Well worth my 5 bucks.
July 26, 2012 | Unregistered CommenterNigel
GNR -- I still would rather see and hear a band live because it just puts you more in the moment. Still, if I can't be there, I'm all for watchin' it live on the tube.

When I went to M3 earlier this Summer, my ex-lead guitarist and I caught Loudness, Stryper and L.A. Guns on the HDNet live broadcast from the dual Lazyboys of his mancave and then headed out to surgically strike Lynch Mob and RATT's legendary reunion show point blank live and in person. Doing it that way was the best of both worlds.

And, GNR -- Regarding Metal Church... They're alright in limited doses but they ain't GLAM. But you knew that.
July 27, 2012 | Unregistered CommenterMetalboy!
GNR: your question should be a new daily entry that Allyson should write.
July 28, 2012 | Unregistered Commenterfletch
Amazon has the new Slash album for only $2.99. You can get that plus the new Anthrax (awesome) and some other heavy ones too.I got some Iron & Wine catalog and a RM of Nirvana's Bleach for $2.99 as well.
Yes, MB I know those bands are not glam.
July 28, 2012 | Unregistered Commenterscott whitt

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