Friday
Apr122019
Europe 'Turn To Dust' -- New Video
Friday, April 12, 2019 at 12:01AM I've been listening to a lot of Europe recently. "Superstitious" is just a banging song. Imagine my surprise when I found a press release about a new Europe video in my inbox.
April 11, 2019 -- EUROPE has released a new video for “Turn To Dust” from their critically acclaimed eleventh studio album, WALK THE EARTH.
“Turn To Dust” is the third single from WALK THE EARTH, which was released October 20, 2017 on Hell & Back Recordings (Silver Lining Music). It was recorded at famed Abbey Road Studios in London with Grammy® Award-winning producer Dave Cobb (Rival Sons, Shooter Jennings, Jason Isbell, Chris Stapleton).
As director Craig Hooper continues, “A video like this is a very difficult thing to get right. The song is layered with emotion and meaning and to capture that in images is tricky to say the least. The band decided the only way to do the song justice was through animation, where images are limited only by your imagination and together we roughed out a treatment. I then took that to Pete Rogers and Helen Pooler at Bait Studio in Cardiff, Wales, who are amongst the best in the world at this kind of thing and we’d already worked with them before for a video for Deep Purple. They brought on board artist Matt Rooke, who immediately ‘got it,' and between them they gave life to these ideas and images. It wasn’t until the final frame was finished that we saw we had produced something special, something that I hope does a good enough job of representing such an amazing and heartfelt song. That’s up to viewers to decide."
“This song idea has been brewing for over ten years”, explains singer Joey Tempest. “When recording our latest album, WALK THE EARTH, in Abbey Road Studios, the inspiration finally kicked in to finish it. Originally an idea and labour of love of our keyboards player Mic Michaeli, the video was meant to touch on emotions and observations related to the Life and Death of your near and dear ones, the circle of life if you will, but it turned out to be much more than that as it follows the dramatic journey of the character taken from the artwork on our album cover. Working with Craig Hooper and his animation team was a real pleasure, and after seeing their work on Deep Purple’s ‘The Surprising’, we knew we were dealing with true visionaries. We’re very proud of the result, especially since it’s our first ever animated video.”
As director Craig Hooper continues, “A video like this is a very difficult thing to get right. The song is layered with emotion and meaning and to capture that in images is tricky to say the least. The band decided the only way to do the song justice was through animation, where images are limited only by your imagination and together we roughed out a treatment. I then took that to Pete Rogers and Helen Pooler at Bait Studio in Cardiff, Wales, who are amongst the best in the world at this kind of thing and we’d already worked with them before for a video for Deep Purple. They brought on board artist Matt Rooke, who immediately ‘got it,' and between them they gave life to these ideas and images. It wasn’t until the final frame was finished that we saw we had produced something special, something that I hope does a good enough job of representing such an amazing and heartfelt song. That’s up to viewers to decide."
Reader Comments (18)
Secondly, Europe have some wicked tunes that kick serious ass. Unless you've heard everyone of them, and you obviously have not, don't knock them. Don't paint their total catalog with the brush of a couple sappy tunes that you don't care for.
Thirdly, old ladies my ass. You are no spring chicken yourself so stop knocking older women. You are in your 40's. Not so young anymore, huh?
p.s. If i were Allyson, I would block your ass. You are so rude to her repeatedly. You need to check yourself boy!
Joey Tempest, Mike Tramp, whatever it’s the same thing. A lead singer that used to be in a band that rocked, that’s completely changed their style due to trying to follow the crowd. Now they’re playing wimpy rock that even Journey laughs at. Why in the hell do I deserve to be blocked??? That’s hilarious! Oh cuz I said “older women” or was it cuz I was ragging on Europe or Mike Tramp? Is that over the line? No... ok shut it then. Or maybe cuz it’s cuz I think bands like Aerosmith should call it a day? Btw, “Rita” anytime you wanna exchange pics, just lemme know! I’m extremely curious to see you now. Like I said, no shame in my game, AT ALL. Well bye
You probably don't realize it but a lot of your comments come across as very rude to Allyson. She will say something in her post and you comment like she must be insane to think whatever she thinks. I'm sure I don't just imagine that.
Also, you make a lot of comments about soccer moms and cougars and old chicks. I've been reading them for years on here. Maybe you didn't say anything negative today but you do say things like that a lot.
And I would love to exchange pics with you BK. Anytime, any place, you name it. BTW, my last BF was 17 years younger then me, way younger than you actually. So you are probably a bit old for me. But anytime you want to check me out, you let me know :)
And "Rita" is my real name BTW.
If you email Allyson, I will give her my email and she can pass it along to you. Unless you want to post your email address here.
Turn to dust is a brilliant song ( like the best songs , you need to hear it a few time )
Go on youtube and check out a few of their newer songs like "not supposed to sing the blues" or "drink and a smile "....or this https://www.youtube.com/watch?v=y48PTClxPVw
And yes Superstitious is a brilliant song in a Deep Purple/Whitesnake way.
BK, you DO tend to troll on people, making clueless statements about them, i.e. regarding HIM and I, and I quote “I know yall are both always gonna be partial to the dinosaurs though. If either of you could name one semi-major act that you like, thats came out in the last 2 decades, id be absolutely shocked! lmao”
Either this is further proof you don't often read others’ Comments, care about them or have zero reading retention as both of us have sung the praises of numerous newer bands such as Ghost and I have also written numerous times about my appreciation of Greta Van Fleet. Regardless of your opinion of those bands, they are both “semi-major”, as you put it.
BK, understand, I often agree with your Comments and many times, I don’t, but what is really incorrigible is your horrible Comments when they take on the qualities of those you’ve just made toward Rita here. Show some class, son.
In the words of one of your “dinosaurs”, Joe Perry, “Let The Music Do The Talking”!
Remember 1/2 your age + 7 or it's creepy to date, do the math. I think my uncle gave me that algebra problem a while back.
Allyson must be slacking off because I emailed her yesterday with my email to pass on to you. I am guessing she's busy and that we will hear from her soon.