'Ace of Spades'...at Half Speed?

The guys in Motorhead recently made a commercial for some beer called Kronenbourg. I must admit, hearing "Ace of Spades" at half speed is a weird experience, but it works for the commercial concept. It seems that more and more metal bands are being tapped these days for marketing purposes. Maybe that's the way we can keep the music alive? If the art of the music video is dead and no one wants to pay for albums anymore and concert tickets are too high, then maybe commercials are the way to go. Watch: