Nita Strauss Launches Fitness Challenge

This is the most interesting way I've seen a musician monetize their image. Nita Strauss, guitarist for Alice Cooper, is launching a fitness challenge called Body Shred and it is aimed directly at metal fans. She's known for being pretty fit now but that wasn't always the case. To be honest, I think this challenge looks pretty fun. There are lots of cool prizes but really, I'm interested just because I've never seen anything like this aimed solely at metal fans before. You have to go to Nita's website to signup - the basic entry and her new fitness book costs $20 but there are more expensive packages available. I am seriously considering this because I like fitness challenges and I think it might be something fun to do over the summer.