So, the crack marketing staff pushing Poison's latest release Poison'd have simply outdone themselves this time. If you can play air guitar, you can win an autographed axe signed by every member of the band.
Poison is relying heavily on Myspace.com, and this ad posted just about five minutes ago:
I think Poison deserve a lot of respect for their inventive sales tactics. They tour just about every summer, so they have to keep fans interested. While Poison'd is a new release, it's all old songs (read: covers). In the last four days, the boys have participated in several television appearances and hosted a live online-only concert. Lead singer Bret Michaels has done radio and guitarist C.C. DeVille is pushing the album on the club circuit. White Lion dropping out of the Poison/RATT summer tour only helped the buzz.
Also, the band is offering several deals for fans who purchase Poison'd, including free concert tickets and free t-shirts.
Target marketing really pays.
Speaking of marketing genius, www.blabbermouth.net posted an excerpt of an article on Bret Michaels and his diabetes. Bret learned he had Type 1 diabetes when he was just six years old. I don't know much about disease, but the Diabetes Health article is highly informative and very well written. Read the entire article at DiabetesHealth.com.
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