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(Marketing) Train Kept A Rollin'

So, the crack marketing staff pushing Poison's latest release Poison'd have simply outdone themselves this time. If you can play air guitar, you can win an autographed axe signed by every member of the band.

Poison is relying heavily on, and this ad posted just about five minutes ago:



I think Poison deserve a lot of respect for their inventive sales tactics. They tour just about every summer, so they have to keep fans interested. While Poison'd is a new release, it's all old songs (read: covers). In the last four days, the boys have participated in several television appearances and hosted a live online-only concert. Lead singer Bret Michaels has done  radio and guitarist C.C. DeVille is pushing the album on the club circuit. White Lion dropping out of the Poison/RATT summer tour only helped the buzz.

Also, the band is offering several deals for fans who purchase Poison'd, including free concert tickets and free t-shirts.

Target marketing really pays.



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Reader Comments (3)

They could at least have given away a Gibson instead of the cheaper Epiphone!

I think a lot of rock stars might be inclined to hide something that might take away from their wild rock n roll image, but Bret Michaels has always been very forthcoming about being diabetic and that's cool.
June 9, 2007 | Unregistered Commenterbob_vinyl
What will they think of next?!

I am just glad to see that Poison is doing so well. I would like to see a whole album with new original material though.
June 9, 2007 | Unregistered CommenteraXe mAn
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