I've written about Metal Mania lots of times here. I was so excited a couple years ago when my husband upgraded us to expensive cable and I found Metal Mania on Vh1 Classic. All the best Glam videos - in a giant block! Since that first discovery, I've been very loyal to the broadcast. I tape it in the DVR each week.
These days Metal Mania sucks worse than the return on my 401(K) investments.
Seriously, I just watched the broadcast from last weekend. In one program were several videos by Queensryche, Europe and AC/DC. Now, I like all these bands. Quite a lot actually, but that is not the point. The point is that there are zillions of Glam videos to go around - many of them obscure - so show them!Each week Metal Mania shows the same crap: over and over - all this does is turn off both casual and loyal viewers.
Please believe, if Viacom (the company that owns Vh1 Classic) wants Metal Mania fixed, I can do the job. I know the genre. I know television production. I know how not to piss off viewers. This is a no brainer: if Viacom fixed Metal Mania, they could probably extended their market share. Yes, the people that watch Vh1 Classic are die hard music fans. These are also the same fans that have disposable income and are likely susceptible to brand placement in advertising space. Viacom owns a lot of other networks like MTV, Nickelodeon, TV Land, CMT...not to mention film holdings. I mean, seriously. The marketing power is there - and it's just being wasted. Big time.
Easiest way to fix Metal Mania? Mandatory video switches. No two bands in the same broadcast. If Motley Crue's "Dr. Feelgood" is featured the first week of the month - that's it - and the band is represented by a different video thereafter. I'd also suggest bringing back a VJ - and moving the show out of the middle of the night to prime time. Create something fun, like a "Classic Video Countdown" and compare our favorite Glam videos to clips from today. Finally, I say make Metal Mania a wholly interactive experience. Have fans vote for the weekly Top Ten videos online. Twitter the show. Do the Myspace thing.
If Viacom doesn't want to spend a dime on fixing Metal Mania, there is one other little trick they can do: check the programming vault to track clips. Simply change the settings so the same four bands don't pop up non-stop. That alone would signal an end to the crappy rundowns.
I'm a genius.