Why is it always special to hear a song by a favorite band on the radio? I mean, if they are a favorite, you most likely own the song in question that is playing, right? Still, I guess it's a little magical to think that thousands (millions?) are listening and enjoying the exact same song at the exact same time.
Mass communication really changed the music business. Can you imagine a world without radio - let alone television? I've only had my satellite radio for a few weeks now and I have now idea how I went a lifetime without such a convenience.
If you have satellite radio, then you know you get a digital display of the song title and artist name right in your car - I love that! Anyway, I was listening to a CD on my way to work when I noticed that The Boneyard was playing Danger Danger. I have Danger Danger on CD and my iPod - and I had both in my car! Still, I stopped the CD I was previously enjoying and clicked on the radio. Suddenly, my car was filled with the happy sounds of "Bang Bang."
At that exact moment, millions of other Glam fans enjoyed a collective smile - it's very special to hear Danger Danger on the radio - even if you have to pay a premium to enjoy the experience.
Remember way back before Internet and satellite radio and you had to wait through commercials? Stations in the 80s and 90s were much better about playing more songs per hour. As broadcasting costs continue to spike, expect to hear even more ads on your traditional dial.
Anyway, I remember listening to the radio when I would go somewhere in the car with my parents. I was young and addicted to MTV - so I could literally name every song and band that hit the air waves as long as the genre was rock or pop. I even remember one time when the Cincinnati-based DJ misnamed the title of a Poison song and I went a little berserk. The DJ said "That was Poison with your Momma don't Jive and your Daddy don't boogie." I corrected the mistake out loud, and my mom said it was just the same as saying "Your Momma Don't Dance." Thank you, but it was not the same! Still, I was listening to that song at the exact same time as thousands of other Poison fans. I was so inspired I went straight home and popped in my tape of Open Up and Say...Ah! I'll call that cyclical marketing.
Would you stop what you're doing just to listen to a favorite song on your FM dial?