Well, Nikki Sixx is now president of a record label. Yesterday, Billboard magazine confirmed that Nikki - the once baddest boy of the them all - will lead Eleven Seven music. You might recall Eleven Seven is under the publicity banner of Tenth Street Entertainment. Look for all Tenth Street bands when Motley Crue announces their tour (Cruefest?) April 15.
The announcement (promotion?) leaves me 100 shades of confused. How can Nikki run a label while on tour with Motley? Forget tour - how can he finish The Dirt while running a label, building a clothing brand, cultivating new talent and scouting for employees? Clearly, Nikki has insider knowledge and industry experience which will help in his new job. He's still going to need a lot of patience and good time management skills.
I guess at this point Nikki is at a crossroads. He's always been willing to take musical risks - and now he's taking a major career turn. I wonder how much one person can manage? It's hard for me to work full time, maintain this website (plus write for several others) and maintain a home so the EPA doesn't come knocking. Of course, Nikki is rich and has help. He also - now more than ever - has an immense amount of power to shape Metal acts within the music community. I'm interested to see how Eleven Seven grows under Nikki's watch. If you're not familiar, Eleven Seven has a roster of these acts:
The New Cars
So, what do you think of President Nikki?