Picture it: cruising down the highway, listening to the radio, windows down. The DJ comes on, announces your favorite band not only has a new album out, but is also set to hit the road for a kick-ass tour. You’re stoked. You get ready to hear some new tunes… the song starts, and it’s something that’s been out for about a decade.
Apparently, this isn’t a vast conspiracy against musicians. It’s really just an alternative form of music marketing, according to Pam Edwards, owner and executive producer of ‘The House of Hair with Dee Snider.’ Says Edwards, “Telling the audience about a favorite artist's new record or tour actually does help the artist, even if it’s followed up by one of their classics. People are aware of what they're up to and if the listener is still into new music, might buy the new CD which they otherwise wouldn't have known about. Maybe even more importantly, they might catch the tour and buy some merch.”
While this trend may annoy fans of legacy artists, it comes down to a matter of format. Edwards adds that classic rock stations stay modern by announcing current information about artists in their respective catalogues.
Fans can speak with their voice – and wallets. Boycotting stations and advertised products has worked in the past, but don’t expect the system to change anytime soon. Instead, research favorite bands on your own and continue to support them by buying new music – even if you never hear it on the radio.