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'Ace of Spades' Half Speed?

The guys in Motorhead recently made a commercial for some beer called Kronenbourg. I must admit, hearing "Ace of Spades" at half speed is a weird experience, but it works for the commercial concept. It seems that more and more metal bands are being tapped these days for marketing purposes. Maybe that's the way we can keep the music alive? If the art of the music video is dead and no one wants to pay for albums anymore and concert tickets are too high, then maybe commercials are the way to go. Watch:

Reader Comments (10)

Seen the advert - it is a really good version by Lemmy.

Metal bands in adverts doesnt happen much over here.
November 29, 2010 | Unregistered Commenterskwint
Lemmy and the boys go Delta Blues!! Pretty freaking cool... Thanks Ally.
November 29, 2010 | Unregistered CommenterGary
I thought it gave what was just a manic thrashy song a very soulful "Robert Johnson" bluesy feel. Very cool.
November 29, 2010 | Unregistered CommenterAce Steele
November 29, 2010 | Unregistered CommenterRoy
Very cool -- the delta blues treatment is terrific.

IMO, the worst example of a band re-working their own stuff is Bon Jovi's This Left Feels Right. That is right up there with the worst crap I've ever heard from anyone.
November 29, 2010 | Unregistered CommenterBryon
Personally, I think it's great! It reminds me of whorehouse Blues from the Motorhead Inferno album. It's nice to see one of the hardest working bands out there getting some commercial love.
November 29, 2010 | Unregistered CommenterBob
Well, the reason they use a song is that it is known, so it's not really a way forward, except for older bands to make money out of their more popular songs.
November 30, 2010 | Unregistered CommenterChristian

It's all about the IDEA of the commercial...


Can't you people read?

At the end of the spot, a super comes up with 3 words...

"Slow The Pace"

So the idea is take one of the first known Speed Metal songs, "The Ace Of Spades", which is normally delivered at break neck speed as the original sounds and slow it down.

It's slowed down to emphasize the notion of this beer being so great, you want to drink it slow in order to savor every sip.

So Lemmy's just taking it easy and havin' a beer down at the old pub, relishing each gulp.

Of course, it's really a great spot made even better, as Lemmy works perfectly performing in the pub like he's just some regular local musician doing his regular gig.

Subtle and Classy... Real and Authentic feeling...


(Because it's conceptual!)
December 1, 2010 | Unregistered CommenterMetalboy!
If Lemmy and God had a wrestling match, who'd win? Trick question, Lemmy is God! My favorite line from the movie Airheads. lmao
December 1, 2010 | Unregistered CommenterGary
Gary! Airheads! Yeah! Great soundtrack, too!
December 2, 2010 | Unregistered CommenterMetalboy!

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