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Jon Bon Jovi Promotes... Advil

Yep. For my money, it doesn't get any more metal than this... geesh.

Now, to be fair, the ad states that Advil supports the Jon Bon Jovi Soul Foundation. I hope this ad was a sort of trade deal where the pain reliever giant donates money to the cause in exchange for Jon's testimonial. But still.

Reader Comments (13)

I guess everyone is speechless....
December 19, 2011 | Unregistered CommenterChristian
Love ya lots Ally, but honestly, when was John Bon Jovi ever metal to begin with?
December 19, 2011 | Unregistered CommenterBob
December 19, 2011 | Unregistered CommenterKenny Ozz
They were Hair "Metal", at best, but the guitars were, and still are, way too buried in the mix and the keys way to prominent for my taste.

That said, there's no denying the flawless Pop Metal Perfection and immortality of three of their songs, "Livin' On A Prayer", "Wanted" and "You Give Love A Bad Name", which were written and produced by Desmond Child, without whom we probably would not even be having this discussion, let alone watch an Advil commercial starring our fearless hero.

Hey, what the h*ll! Huh-uh-lo-oh! A little reality check -- It's not like these characters were never sell outs! If anyone could do something like this and get away with it, John Bon Jovi can because I believe the generous side of him is completely genuine.

I assure you, the good people of Pfizer, who manufactures Advil and other wonder drugs such as Viagra (I wouldn't be surprised if he wound up endorsing that product, too, at the rate he's going, hahaha!!!) are more than happy to support his causes.

In fact, I wouldn't be surprised if he took the entire standard million dollar celebrity endorsement people like him usually get for this sort of thing and just mainlined the entire fee right to his charity, effectively waiving any personal profit to help the cause he holds so near and to his heart, God Bless Him!

It's of tantamount importance to him to do "big" things in the public eye so as to bring attention to his charity, even if it means his reputation and profile are a little worse for wear for it.
December 19, 2011 | Unregistered CommenterMetalboy!
I have been a big fan my entire life and have followed Jon and Richie's personal careers with regularity - from what I surmise, Jon is genuinely grateful to rise from the back streets of New Jersey to International stardom and feels - now that he has attained that status - that it is time to give.

There are a lot of worse things a rockstar could funnel money into.
December 20, 2011 | Unregistered CommenterSpence
Good points all, Spence.

Let us Remember, he started by sweeping the floors at The Record Plant or somewhere like that in NYC to get a taste for what it took to make it.

People gave him a chance and he worked his a*s off to help make it pay off. Now he's creating the opportunity for others.

What a glorious way to "sell out".
December 20, 2011 | Unregistered CommenterMetalboy!
Metalboy, you'll score no points with me invoking the name of Desmond Child. I personally hold him responsible for Aerosmith becoming big chumpy boys. :)
December 20, 2011 | Unregistered CommenterBob
That Advil must work wonders.
Earlier in the day he was supposedly dead.
Now he's the pique of health!
December 20, 2011 | Unregistered CommenterAce Steele
I'm with Metalboy on this one -- good for Jon for (a) having enough star cred to make this type of money, and (b) for using some of it to promote some good causes.

I also agree that calling Bon Jovi a metal band is a stretch. I don't often get involved in "this isn't metal/yes it is" type of debates, because they are subjective and meaningless, but I will this time: Bon Jovi is definitely, 100% not metal. They write good, old fashioned rock and roll.
December 20, 2011 | Unregistered Commenterbryon
Nah, it was Hair "Metal" when it was "Slippery When Wet". The rest of it is all AOR and Melodic Rock. Hardly Rock'n'Roll in my book, though a lot of other Hair or Glam Metal I do consider to be Rock'n'Roll but let's save that for another day.

p.s. Bob, for better or for worse, Desmond Child is a genius. Tyler is the main one to blame for everything after "Done With Mirrors". It's the lousy songwriting of Tyler that messed 'em up more than anything. "Dude Looks Like A Lady"? "Love In An Elevator", though cleverly titled, are lousy songs.

It's like Tyler had the song titles and everything thereafter was thoughtless and whipped out, as evidenced by his songwriting
process in the documentary, "The Making Of Pump" and other such proof.

Child may have had a hand in co-writing some of Tyler's stuff during the 80's and 90's but he was merely an enabler of a dominant songwriting "partner".

p.s. I'll give Aerosmith two good songs in all of this time since their remake of Perry's solo gem, "Let The Music Do The Talking"... "Shut Up And Dance" (marred by gutless production, I might add), and "Jaded". The rest of it is BORING!

Let's hope for Tyler and Co. to finally literally let the music do the talking with the "Heavy Metal" album Perry keeps threatening they will make in the vain of "Toys" and "Rocks"!
December 21, 2011 | Unregistered CommenterMetalboy!
regarding the boy's first post on this subject, I agree with (a'hem) him, more or less...though, mostly more. I applaud Bon Jovi's philanthropic endeavors. he certainly doesn't "have" to, but he "wants" to and that give him more credibility as a successful artist. But, his recent comment about aspiring to be on the cover Time magazine in the early years, whereas his peer group aspired to be on the cover of Circus magazine is, simply ridiculous. Most Bands wanted to cover of Rolling Stone and were happy and grateful for Hit Parader, Circus and Metal Edge; not to mention all the UK magazines. Let's face the truth, in the early years, Bon Jovi (unlike his peer group) aspired to be on Tiger Beat and Seventeen.

However, he has grown up and again, I applaud his current street cred, as well should many of the readers on hear (hello, roy! and to the boy who frequently refers to him as bon anchovy, among others).

However, before I give him a total pass, he needs to remember that his charity came "after" his success; not before; or to put it another way...Jon Bon Jovi is more like the Bill Clinton of social work and could never be, in his best day, the Jimmy Carter of social work.
December 21, 2011 | Unregistered Commenterfletch
ally: you've got to explain this post:

"Yep. For my money, it doesn't get any more metal than this"

Is this comment good or bad, positive or negative? Is "more metal" a good thing or a bad thing? Should he be more metal or less metal, more glam or less glam? I mean, I am always walking a fine line (some call it walking on eggshells), so tell me...what do you mean by that comment???

"...any more metal than this"..., hmmmmm....
December 21, 2011 | Unregistered Commenterfletch
Metal? Are you kidding me?

I can see where doing a commercial is fine, but to claim he is metal is bogus.
December 26, 2011 | Unregistered CommenterSpirithorselady

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