Ok, so check it: Steven Tyler is awesome on American Idol. I was one of the skeptics, then warmed up to the idea, thinking he just might rock the gig. And he is. So now that he's got all this "new" fame among "the kids" Steven is striking while the iron is hot. So, what does he do? He launches a mobile app. I mean, that's what any rock superstar would do, right? The 'AppSoLewdly' App apparently gives fans access to photos, sounds, videos and more...all created by Steven. The app is $2.99. I don't have many apps on my smartphone - the ones I do have were free - so 'AppSoLewdly' must be pretty awesome to command three bucks a pop.
Cut to the chase: the press release for 'AppSoLewdly' is very direct in the way that it markets Steven away from Aerosmith. In fact, the word "Aerosmith" isn't mentioned until the fourth paragraph. While Steven can and should be recognized as a performer and his own man, let's not get crazy here: he's famous for Aerosmith. Whatever the case, his American Idol gig is making him big money and helping the band's catalog sales. More people owning Aerosmith songs is never a bad thing in my book.
Here are the details on the 'AppSoLewdly' app:
Los Angeles, CA (March 3, 2011) – The iconic rocker and American Idol judge, Steven Tyler has launched his new mobile App, “Steven Tyler’s AppSoLewdly” today, available exclusively at the iTunes app store. For $2.99, fans can have access to exclusive, unpredictable, and uncensored content including self made videos, never before seen photos and other noises from his head like a digital sound box filled with his most outrageous and funny "Tylerisms."
Straight from his mind, Tyler’s self-created App is an intimate journey in the daily and deeply personal adventures of the Demon of Screamin’ himself! Chronicling everything from his new life in California, to the set of American Idol and into the depths of working in the recording studio this is the one and only place to see the full and un-edited man himself.
Just like Steven, you can never predict what videos or photos will be available, so fans should be sure to check the App often.
Steven Tyler is the iconic songwriter, lyricist, author, composer and voice of Aerosmith - America’s Greatest Rock and Roll band - and is considered one of rock’s most recognizable and dynamic frontmen. Rolling Stone Magazine has cited him one of the greatest singers of all time. He is currently a judge on American Idol, a role for which The New York Times referred to him as "genius" in. His long anticipated autobiography, Does The Noise In My Head Bother You? is set for release in May 2011. A new Aerosmith record is expected later this year and a tour has been confirmed with dates to be announced.