Steven Tyler Scores Free Chipotle
I'm pretty sure Steven Tyler is one of the richest musicians in the world, but hey, Chipotle gave him a year's worth of free food anyway (they even branded a burrito card for him specifically). He's a celeb and he lends cachet to the brand I suppose. Just think of all the blogs posting about this today... Chipotle definitely made a smart "advertising" move with this one!