It's a deal worth $300 million. KISS has sold its catalog, name and likeness to Pophouse Entertainment.
Gene Simmons is spinning the deal as a "collaboration" but seems like KISS no longer has control over their branding and marketing (but we will see). The deal is part of the move that will let KISS have avatar-based concerts starting in a few years. It will be interesting to see how these catalog deals change music as time marches forward. Deals such as this one mean that KISS will exist in some form or another for a really long time.
That is cool - but - it will be interesting to see how A.I. changes everything music-related. Especially for the classic bands we love.