Just a little over two hours ago, Motley Crue staged a full-on multimedia blitz. Blending cable television, massive search engines and music websites like Bring Back Glam! Motley Crue announced their summer tour – now officially known as Crue Fest - featuring SIXX AM, Papa Roach, Trapt and Buckcherry. Several websites were selected to stream the press conference live. If you were here at 7pm EST, then you know Bring Back Glam! was one of those sites.
Unfortunately, in life and in marketing, things don’t go as planned. The satellite feed provided by Yahoo! didn’t work. After watching the press conference on Fuse TV and monitoring BBG!, the decision was made to sit tight and stick with the Yahoo! player. At about 15 minutes into the press event, Motley Crue’s world premiere video for “Saints of Los Angeles” began broadcasting on Microsoft’s new Silverlight player. At this time, I made the decision to switch the code, adding the other player to Bring Back Glam! The switch was made within one minute that Motley began broadcasting on the Internet. I hope you stayed with Bring Back Glam! during the blitz-wide technical issue. While rock n’ roll is often offensive, sometimes unrehearsed and always fun… music is a business. Writing about music is my business, and I hope you will continue to choose Bring Back Glam! as your number one source for music news.