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New Festival Concept: You Name It, You Brand It

While I was looking around at festival websites last night, I came across a spinoff of Milwaukee's Summerfest: Your Music Fest. Yep. This is a new festival set for June 4 and 5, 2010 and will feature all modern and alternative rock bands. The cool thing is that promoters are asking you - the fans - to name the fest and create its logo, too!

Here are the official rules right from  the Your Music Fest website:

This year, the Summerfest grounds will host a brand new Modern Rock and Alternative Festival on Friday, June 4 and Saturday, June 5, 2010.  This new festival will feature Alternative and Modern Rock bands and will include a nonstop lineup of national and regional headliners.  And since it’s a brand new fest, we’re leaving the name and branding up to YOU!

Here’s how it works:

  • Fans will have the opportunity to brand this festival by creating both a name and logo (submissions MUST include both)
  • If interested, you may submit it here
  • Submissions will be accepted until 11:59 p.m. CST, Sunday, February 21 , 2010
  • Staff of Milwaukee World Festival, Inc. will determine the Top 3 submissions
  • Public may vote from Monday, March 1, 2010 until Monday, March 8, 2010, to determine the winner
  • The winner will be announced on Wednesday, March 10, 2010, on and

Top 3 Finalists receive a “Music Lovers” prize package comprised of the following:

  • Two (2) complimentary 2-day admission passes to the Festival, June 4 – 5. Transportation and accommodations are the sole responsibility of the Finalists.
  • Six (6) complimentary three-day admission passes and four (4) complimentary single day admission tickets to Summerfest, June 24 – July 4, 2010, in Milwaukee, Wisconsin.  3-Day passes are valid for one admission per day and are non-transferable. Transportation and accommodations are the sole responsibility of the Finalists.
  • Eleven (11) complimentary single-day parking passes for Summerfest.
  • One (1) complimentary $100 Summerfest Gift Card.

The Grand Prize Winner will receive a VIP experience at the festival in June, including:

  • Complimentary roundtrip airfare for two (originating in the Continental U.S.).
  • Complimentary hotel accommodations in Milwaukee, June 4 -5, 2010 (one room; double or King).
  • Tickets to the festival for them and a guest
  • An assigned parking space for the festival
  • VIP hospitality passes for them and a guest
  • Backstage passes and Meet & Greets for select shows with Artists’ approval
  • A themed profile on and the festival’s web site
  • Signed merchandise from the bands playing at the event

So, what do you think? Is this cool or lame? I tend to think this is a brilliant, recession-proof idea. After all, promoters are getting a dirt cheap name and brand identity and the person that wins will get ultimate bragging rights. As of right now, I have zero information of who could possibly be playing this new fest. Summerfest is the world's largest music festival and inks big time headliners. I will assume this means "Your Music Fest" will also ink top talent. Time will tell.

Reader Comments (5)

Its both brilliant and lame. its a great way to get attention and some press. Lame because there is no lineup to go with it. Festivals only survive because of the talent it is able to bring in
January 28, 2010 | Unregistered Commenterwill

Cheap Trick
Vince Neil
Rob Zombie
Steel Panther
Them Crooked Vultures
Crash Diet
Hot Leg
Vains of Jenna
Miss Crazy
Crucified Barbara
Mad Margritt
Babylon Bombs
Papa Roach
The Hellacopters
Big Elf
Charm City Devils
Million Dollar Reload
Big C*ck
Killswitch Engage
Five Finger Death Punch
The Last Vegas
Gunfire 76
Lez Zeppelin

p.s. Am I forgetting anybody?
January 28, 2010 | Unregistered CommenterMetalboy!
Metalboy, if you add TUFF, I would walk to your show from Cincinnati!
January 28, 2010 | Unregistered CommenterKenny Ozz
You're right, Kenny O! I almost put Tuff on this list but wasn't sure if they were going to be out and about. I need to research 'em. Love that tune about Jani Lane, of recent.

Dude, here's somethin' for ya! Just found a killer indy record store in Orlando that's along the lines of Ameoba Records in San Francisco xcept smaller. The place is called...

Rock And Roll Heaven

Here's what I found on quick perusal...

Vinnie Vincent Invasion Pink Vinyl Promo 45 on Chrysalis, "The Boys Are Gonna Rock" on the A-side and "Animal" as the B-Side with a white picture sleeve that has Sex Pistolesque "kidnapper note" collage lettering that reads "Are You Ready To Rock?".

Dude! I just keep staring at this thing and wanting to sleep with it under my pillow, xcept I'd most likely snap it doing that!

Then I start thinkin' 'bout poor Vinnie and if he had it together he could just blaze at Millrockee 2K10 or M3! Along with Tuff! And Danger Danger, to boot!

Hell, those last ones would probably make ya walk on water to these frickin' showz with me right behind ya!
January 28, 2010 | Unregistered CommenterMetalboy!
Oh, at least one more I would add...

Hardcore Superstar
January 29, 2010 | Unregistered CommenterMetalboy!

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