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Whereas Steven Tyler Makes A Burger King Commercial... And I Die A Little Inside

Posted on Friday, April 27, 2012 at 12:01AM by Registered CommenterAllyson B. Crawford | Comments22 Comments
Oh my. No one can accuse Steven Tyler of not working hard to hustle for a buck. Between Aerosmith, American Idol and greasy hamburgers, Tyler must be sweating cash.


If the rest of Aerosmith is resentful of Tyler's work on Idol, I can't imagine how this burger deal went down between the iconic rockers. Alas, watch the singer of my favorite band of all time hock heart attacks, er, chicken tenders.


Reader Comments (22)

Love it! But it coulda been a lot funnier! I bet there are outtakes of him improving that woulda made this much better. Still, I'm all for it.

p.s. I'm guessing he got about a half a mill for this.
April 27, 2012 | Unregistered CommenterMetalboy!
The Crue swung by after the taping to pick him up in their Kia. Ian Astbury was in the backseat drinking Budweiser.

They arrived a bit late though. Reason being, Don Dokken had trouble installing internet security software on Tommy's computer.

To make it up to Steve, the Crue decided to stop and pick up Tom Keifer so they could all make a run to Pat's Chili Dogs.

Sounds far-fetched. I know. Too many dudes for a Kia. So they should probably borrow Halford's Honda Odyssey.

Like Jello Biafra said: "Pull My Strings!"
April 27, 2012 | Unregistered CommenterHim
And they were all headed to John Varvatos to meet up with Slash for a fitting after he got back from his date with Betty White at The Los Angeles Zoo.

p.s. let's not forget, Jello Biafra ran for Mayor of San Francisco. He came in fourth. Everybody get's their PR one way or another, Him.
April 27, 2012 | Unregistered CommenterMetalboy!
pretty sad
April 27, 2012 | Unregistered Commenterlou
It's like this.
Revenue from selling music is sadly not there anymore.
Touring is taxing of this superstars. Face it, they're in their 60's! They've go to supplement their income somehow. If it's not a corporate sponsorship for a tour, (Burger King presents...) then they just aren't going to do anything.

It's become the nature of the business... Remember the "KISS works at WalMart" commercial? Funny, but not exactly what I want to see them doing either. It's all residual damage from digital theft. If artists can't make $$$ from record sales, they're going to look for another source of revenue.

http://www.youtube.com/watch?v=UuujWKrVilI
April 27, 2012 | Unregistered CommenterAce Steele
Oh please. I wish people would knock it off already with blaming "digital theft" for everything. Why is the price of gas so high? Well, you see, people steal music by downloading it illegally, so rockstars don't have as much money to buy cars. With less rockstar cars on the road, gas stations aren't selling as much gas -- cutting into their business. so, to compensate, they have to raise gas prices to maintain their profit margins. so, in conclusion, download music, pay more at the pump.

Couldn't it just possibly be that Tyler has become a media whore? and, if Tyler wants to be a media whore, that's his choice, but let's stop blindly guzzling the music industry Kool-Aid that "Digital theft" is to blame for all the ills of society.
April 27, 2012 | Unregistered CommenterBob
>Couldn't it just possibly be that Tyler has become a media whore?<

Ding Ding Ding,we have a winner Johnny!!!! Tell Bob what he's won!!
April 27, 2012 | Unregistered CommenterGary
Gary thats hillarious and boy did I need a laugh today !!!
April 27, 2012 | Unregistered CommenterShawn
Bob - agreed 100%. Tyler has turned himself into a mainstream brand, and it's not surprising to see that he's keeping himself in the spotlight.

That said, all successful bands are brands, and all make decisions for the sake of generating revenue. Signing a record contract, making an album, producing a video, doing radio station promos, endorsing a guitar brand, etc. - all of this is "selling out".
April 27, 2012 | Unregistered Commenterbryon
yeah its not rock nroll. but if he makes money why not? sure i died inside a little, hes the most respected front man ever next to mick jagger, and hes now a karaoke judge and promotes chicken, wtf
April 27, 2012 | Unregistered Commenterdevin
OMG, Allison, I thought the same thing when I saw the commercial last nite :-(
April 27, 2012 | Unregistered Commenterhlbetz
I guess it's fitting that he his pushing chicken strips since he has been delivering chicken sh#t for the past 2 decades.
April 27, 2012 | Unregistered Commenterscott whitt
Hahaha!!!, Scott.

I still say more of us might feel differently if the commercial was funnier. I bet there was a lot funnier improvisational bits that could have been in this spot considering Tyler's knack for the killarious ad lib, but wound up on the cutting room floor.

If this commercial had been as funny as Dokken's Symantec spot or as cool as Crue's Kia ad, we all might be singing a different tune.

Advertising done right approaches art and is very often better than the shows it interrupts. However, I realize there are always going to be naysayers who shout "sell out" every time a Rockstar or celebrity make a TV commercial no matter how good it is.
April 28, 2012 | Unregistered CommenterMetalboy!
Touche Metalboy! I appreciate the SF mayoral comment (and the reference to menswear and Slash had me chuckling).

I guess my point was that selling out is a matter of selling something. And I cringe a bit every time I hear a song I loved being used to grease the wheels of commerce.

And, on that point, we all have to make decisions about what we are willing to do . . . difference is, most of us don't see a paycheck as large as they do!

Great couple of posts Metalboy!
April 28, 2012 | Unregistered CommenterHim
I think Steven sold out a long time ago. This is just the next step in his de-evolution. To me, there is a difference in selling out and making a ton of $$$. He is becoming like Ozzy in that he is becoming known as a clown as opposed to being a singer.
April 28, 2012 | Unregistered Commenterscott whitt
Harsh, but true, Scott. You listen to Aerosmith's old records and then compare them to the newer ones and it sounds (indeed, feels) like a different band. Same goes for Ozzy.

And I get your point about money and selling out not being (in all cases) the same thing. I think that is where personal preference (from a fan) comes into play. DLR and Hagar are both subject to strong opinions on those counts . . . and have been for quite a long time. Mick Jones was accused of selling out when he launched B.A.D. but he didn't make a ton of cash (though he made more than he did in The Clash, who were also accused of selling out before they imploded). DL were accused of selling out on _Slang_ (and their sales dived; same goes for MC on _Generation Swine_. Ozzy was accused of selling out during his sequin housecoat _Ultimate Sin_ days even though those seem like better days than now and he was making more money than he did during the Blizzard and Diary years. So the connection I made isn't always there. A good point again Scott.

I wonder: how strong is the link between growing old and settled, becoming a corporate shill, and musically hitting the skids? To be clear, I don't really know. But I wonder sometimes.

My own personal fear is that I sometimes confuse my wish that bands never grew past their "epic" album(s) with the fact that they moved on and I didn't. Anything that diverges from how they were counts against them . . . be it product endorsements, changes in style (music or otherwise), etc.

At the end of the day that is on me, not them.
April 29, 2012 | Unregistered CommenterHim
I got to love the heart attacks thing slipped in there. The key is everything in moderation. If you eat fast food for every meal you will be the size of house & likely have a heart attack.
April 29, 2012 | Unregistered CommenterImpaler
Believe me, it's a lot better for the advertising industry to snag a great Rock'n'Roll song for a commercial than resort to jingles.

Here it's a win-win. An advertiser gets more cred from a real song, and if the commercial is good enough, the Rock Star(s) who's song it is gets a couple of bucks without losing face completely.

On Ozzy -- as cartoonish or overexposed Sharon Osbourne has made Ozzy, personally, I still don't feel like he's ever sold out cuz his music Rocks as much B*LLS as it ever did.

I just wish the same were true with Tyler. I don't mind the commercials and American Idol. The killer is the fact that he's probably THE most talented still fully functional Rock Star alive today, yet p*sses it away, having never attempted to top "Rocks".

Either that or maybe he never attempts to because he just doesn't get the fact that it's better than all that crap he put out in the 80's.
April 29, 2012 | Unregistered CommenterMetalboy!
good thing that new CD of all original new music that they've all been working on is coming out soon - oh wait...
April 30, 2012 | Unregistered Commenternot2hi
Burger King must be hurting for buisness, that is 1 ugly charecter in the new commerical.
April 30, 2012 | Unregistered CommenterL.D. Moore

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