I'm always impressed when our favorite bands are used in major ad campaigns. As ad buys go, it doesn't get much bigger than beer or cars. So, imagine my joy when I see the new Volkswagen Passat commercial featuring the Rush tune "Fly By Night." As a professional marketer, it honestly made me happy -- and that means a crucial goal was achieved.
I wonder how much VW paid Rush for that little 30 second snippet?
The commercial is really well done. Be sure to watch for the end to hear the tagline so it all makes sense. And shoot, I'll admit I even did a double-take at the MSRP. Seemingly affordable and that means a lot coming from me because when it comes to cars, well... let's just say I don't spend money on cars.