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Thursday
Jan312013

Bon Jovi Releases Official 'Because We Can' Video

As bands go, Bon Jovi is near the top when it comes to riches. The band can afford to make real videos, with real directors and real actors. Bon Jovi tapped acclaimed director Fisher Stevens for the clip to promote the single "Because We Can." Gotta say, I'm not impressed. Come to think of it, I don't like the song much either.


"Because We Can" is off the forthcoming album What About Now, due out March 26.


Reader Comments (31)

Fans release a response single: But Should They?
January 31, 2013 | Unregistered CommenterHim
Very GENERIC
January 31, 2013 | Unregistered Commentergallogs
More woman "empower" song by JBJ and crew. There is a reason that when me and mrs. will be attending the upcoming show in the Twin Cities that me and my other xy chromosome bretheren will me in the minority. Its songs like this :)

Why do I spend $160 a ticket to take the mrs. ? Because SHE can :) I'll be hoping that they play something other than songs like this..."honey, why are you going to get another beer during this song" ? Because I can !
January 31, 2013 | Unregistered CommenterGNR
I'm sorry.

I tried. I really tried to make it through this entire song & I just couldn't.
Being diabetic, there is just TOO much saccharine schmaltzy sweetness to this musical tragedy, for me.

Let me know when JBJ puts on a testosterone patch & writes a halfway decent rock song again. Until then, count me out.
January 31, 2013 | Unregistered CommenterAce Steele
>Let me know when JBJ puts on a testosterone patch & writes a halfway decent rock song again. Until then, count me out.<

AS GAry nearly blows out a neck disc shaking his head up and down in agreement with Ace.....LOL
January 31, 2013 | Unregistered CommenterGary
I'll pass on this one. Great Reply HIM!
January 31, 2013 | Unregistered CommenterJeff
ughhhh these guys went down the drain, slippery when wet and new jersey are amazing. have a nice day had its moments, but its still ehhhhhhhhh
January 31, 2013 | Unregistered Commenterdj
7800 fahrenheit and their first one were really good too, everything after new jersey ist good for my taste at all. im still debating whether to see them or not next month....
January 31, 2013 | Unregistered Commenterdj
ok song at best, at least its not another country cd, it would be nice if they made rock records again for there true fans.
January 31, 2013 | Unregistered Commenterglamrockerarchie
Honestly, I always thought these guys were poseurs from the git go with crap like "Runaway" but then I got sucked in by the high quality Cheese Metal of "Slippery When Wet", where they brought in Desmond Child who hit a multiplatinum trifecta by penning Bon Jovi's trilogy of classics, "Livin' On A Prayer", "You Give Love A Bad Name" and "Wanted (Dead or Alive)".

Had it not been for Child, these guys would have been nothing, which becomes very evident when you look at their lackluster material both preceding or following "Slippery" where there is no Desmond Child present.

Yet, even though his stuff is still sucks, Bon Jovi must be commended for his unlimited charitable work.
January 31, 2013 | Unregistered CommenterMetalboy!
Bon Jovi....lmfao. I cannot believe they are still relevant with the crap theyve put out since new jersey!
February 1, 2013 | Unregistered Commenterbkallday
Good song, terrible video. Still love Bon Jovi. Though they sound more commercial these days, Jon knows how to strike a chord with people. While I love the "rock n roll all night, party everyday" type songs, I love songs that evoke an emotion or speak to me in some way. A great songwriter does that. In as such, Jon and Richie still do that. Thus, I still look forward to them coming to the Pacific NW.
February 1, 2013 | Unregistered CommenterBarry
Yeah, Barry? Ask Joe Ellis about what great songwriters Bon Jovi and Richie Sambora when they heisted his demo.

The music speaks for itself, pal.

Though BKallday generally seems like he's bustin' my balls all day, he's got it right here, along with HIM (You just topped yourself, Bro!), Gallogs, GNR, Ace (Killarious kommentary, as usual), Gary, Jeff, DJ, Glamrocker Arch, et al.

Sh*t, if these guys agree with me, Bon Jovi actually does s*ck!

Wake the f*ck up, Barry!

p.s. No matter that Bon Jovi's music has become even phonier over time, I'm glad he redeems himself somewhat with his millions of dollars worth of charity work.
February 1, 2013 | Unregistered CommenterMetalboy!
Bon Jovi, in their heyday, operated in the realm of Def Leppard (pre-Clark's demise), pushing out catchy tunes that were easily recognizable in their sing-a-long way (even if you didn't like them you knew the lyrics).

The problem was that they came across as a bad American version of DL, with the edgier attempts seeming like gimmicks, trading different schticks as easily as one changes shirts (Hot Ladies! Westerns! Home State Pride!). It felt forced, whereas a band like White Lion (at least for one album) made being cheesy seem effortless and un-affected.

But Bon Jovi always knew his target market: women. And, as a consummate businessman, he shifted as the trend-lines for that audience shifted. It's good business too. He avoided, for the most part, the packaged festivals and small clubs while nurturing cross-over appeal at the same time. He is an adult-contemporary star now, with a group of paid musicians (and one train wreck of a guitarist) all readily and happily playing along to packed houses of women suffering through "personal summers" with their hen-pecked husbands.

The funny thing is: DL (post-Clark's demise) tried a lot of different strategies and finally settled on one that is really close to the BJ model, albeit without anywhere near the consistent catalog of new releases . . . sorta' Steve Miller for the edgier and younger generation of old people.

And Metalboy! is right: regardless the music, his work on behalf of the homeless (to name but one instance) is beyond reproach.
February 1, 2013 | Unregistered CommenterHim
DONT FORGET!!!!!

Ask Joe Ellis about what great songwriters Bon Jovi and Richie Sambora when they heisted his demo. LOL!!!!

ANOTHER MUSICIAN ACCUSES BON JOVI OF PLAGIARISM:
Chris Faraone of Boston Magazine in which Bart Steele accused Bon Jovi of ripping off one of his songs.
http://www.sleazeroxx.com/news08/0810bon.shtml
February 1, 2013 | Unregistered CommenterRoy
"happily playing along to packed houses of women suffering through "personal summers" with their hen-pecked husbands" - Really Him?????

I still think his new stuff is pretty crappy but that comment above is so offensive to me as a 45 year old women, I don't even know what else to say about it. Almost as offensive as that "soccer mom" label that gets thrown around here a lot.
February 1, 2013 | Unregistered CommenterRita
The thing with Bon Jovi is that they have always been a "pop band", as in a band that writes and performs popular music. Their biggest success was during a time when hard rock was "top 40", but I have never felt that Bon Jovi was cut from the same cloth as Def Leppard or Motley Crue in that Bon Jovi's main influences are not hard rock.
February 1, 2013 | Unregistered CommenterRob Rocker
(Gasping for air)...Oh gawd!!!...still ROFLMAO over a MORE commercial Bon Jovi!!!!
February 1, 2013 | Unregistered CommenterBritt Harlow
Barry, this band has always been commercial. We just remember when 'commercial' was in line with our personal tastes. That's what everyone is complaining about. I love the old stuff more than this, too, but they are what they always were, a money making entity that writes commercial music.

The other thing people forget about 'slippery', is that they were tanking as a 'metal' band and the label said 'look at these guys, if we market them as pop, teenage girls will go crazy for it'. And indeed they did.

I do love 'keep the faith' though.
February 1, 2013 | Unregistered CommenterChristian
Christian! there you are, laddie!

I was worried I scared you off. Again, you're still trying to push that these guys were merely a pop band. Granted, they really did fail to totally ROCK but "Slippery When Wet" is classic Hair Metal, plain and simple. What's more, they are also categorized as GLAM METAL, the genre of Metal to which this site is devoted.

Him! Once again, your commentary is spot on and articulate. So true that Bon Jovi's shtick felt forced whereas White Lion's Hair Metal seemed effortless.

Rita, I can understand your point of view, but I don't think Him meant to insult many other women who are Rockers with minds. Him, please forgive me if I'm off the mark here in my attempt at an explanation for you...

Rita -- HIM's talking about how Bonjiovi recast his Rock persona after "New Jersey " into more of a readily consumable hybrid of John Mellencamp/Bryan Adams/Tom Petty to cater to a broader demographic of the clueless who happen to be women.
February 1, 2013 | Unregistered CommenterMetalboy!

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